Services · Brand Identity
Brand identity design that keeps you consistent everywhere
A logo on its own is a start. A brand identity adds the colours, type and simple rules that keep your sign, packaging, website and social media looking like one business, without calling a designer for every new item.
Starting from [ADD PRICE] USD.
What's included
Everything you need, nothing you don't
Logo suite
Primary logo, icon and alternate layouts for every space.
Colour palette
Brand colours with print (CMYK, Pantone) and screen (RGB, HEX) values.
Typography
Headline and text typefaces, with clear rules for using them.
Graphic elements
A pattern or supporting shapes that make your materials recognisable even without the logo.
Brand guidelines
A short, practical PDF: logo spacing and sizes, colour codes, dos and don’ts.
Key applications
Business card and social media profile set, designed and ready to use. [CONFIRM which items are included]
Deliverables
Files you can use anywhere
- Logo files in AI, EPS, PDF, SVG and PNG
- Brand guidelines PDF
- Print-ready application files
- Social media profile and cover images
Turnaround
How long it takes
Usually [ADD NUMBER] to [ADD NUMBER] weeks, depending on how many applications you need.
Related work
Logos shown across a full set of applications
FAQ
Questions about brand identity
Something else on your mind? Send a quick message or chat on WhatsApp.
What's the difference between a logo and a brand identity?
The logo is one mark. A brand identity is the whole system around it: colours, type, graphic elements and the rules for using them, so everything you produce looks consistent.
Does a small business really need brand guidelines?
A short guide saves time and money. Printers, sign makers and anyone helping with social media can get your brand right without asking you every time.
Can you add more applications later?
Yes. Because the system is documented, new items such as packaging or signage can be added at any time.
Can you build an identity around my current logo?
Yes, if the logo is strong enough to build on. If it needs work, I’ll suggest a refresh first.
Start a project
Let's make your business look as good as it is.
Tell me about your project. I reply within 12 hours with next steps and a quote.