Anika’s Loom
An A monogram for a saree boutique, drawn from a woman wearing a saree.
- Industry
- Saree boutique
- Services
- Logo design, brand application mockups

From idea to mark


The idea
A woman in a draped saree is traced until her silhouette forms the letter A, with the fall of the saree as the crossbar.
The solution
The final mark is set in black and gold with a classic serif wordmark and the line "Every thread tells a story". It's shown on the boutique front, the interior, a gift box and a shopping bag.
In use
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